Beats By Dre, ThePostGame Executives Discuss New Era Of Athlete Brand-Building

Facebook Twitter LinkedIn ANN ARBOR, Mich. — At this month’s Sixth Annual Michigan Sport Business Conference, executives from Beats by Dre, ThePostGame and Barstool Sports sat on a panel around building a business at the intersection of sports, entertainment and media. More specifically, the conversation centered on brand-building and athletes transitioning from traditional pitch men and
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