BY THE NUMBERS: College Football Conference Championship Weekend

It’s almost time for college football conference championship weekend, with the Power 5 conferences’ final games taking place between Friday night and all day Saturday. It’s arguably one of the best 24-hour stretches in all of sports.

Sports Business Chronicle looked at the five matchups and broke down some of the important social statistics, financial numbers, program valuations and other key facts surrounding the marquee games.

Georgia vs. Auburn — SEC Championship

Over the last 17 years, the SEC Football Championship has brought over $1 billion in economic impact to the state of Georgia.

According to the information available in USA Today’s coaching database, Auburn head coach Gus Malzahn earned over $4.7 million this year. He is the country’s 11th highest-paid college football coach and ranked No. 3 in the SEC.

The cheapest ticket available on last-minute ticketing platform Gametime, as of Wednesday night, was $531.

The Georgia football Twitter account has more than double the amount of followers (724,000) compared to the Auburn handle (313,000).

Wisconsin vs. Ohio State — B1G Championship 

The Ohio State Buckeyes is the most valuable college football program, according to the Wall Street Journal. It is one of three schools valued at or above $1 billion.

As of Wednesday night, the cheapest ticket available on ticketing platform Vivid Seats was $95.

Ohio State head coach Urban Meyer has the second most-followed Twitter account in college football; he is nearing two million followers.

Meyer is the fourth highest-paid college football coach, earning over $6.4 million in 2017. He only trails Michigan head coach Jim Harbaugh in the Big Ten ($7 million).

TCU vs. Oklahoma — Big 12 Championship 

Six of the 10 programs playing in conference championship weekend were among the top-ranked programs on Twitter this year, including Oklahoma at No. 6.

TCU head coach Gary Patterson is the No. 9 highest-paid college football coach ($5.1 million).

Oklahoma has the No. 2 most ‘Liked’ Facebook account (590,000) for any of this weekend’s Power 5 programs, coming in behind Ohio State who has over 740,000.

Sooner quarterback Baker Mayfield has the second most Twitter followers (105,000) for any of the 10 starting quarterbacks this weekend, trailing only Ohio State’s J.T. Barrett (259,000).

Stanford vs. Southern California — Pac-12 Championship 

As of Wednesday night, the cheapest ticket available on StubHub was just $25.

Stanford and Clemson — who is playing in the ACC Championship — both leveraged virtual reality this year for training purposes, in-season and during fall camp; the two programs worked with STRIVR.

The Stanford football Instagram account  has 47,000 followers compared to its Twitter account that has nearly double at 81,000.

Stanford head coach David Shaw is the seventh highest-paid college football coach ($5.68 million); based on the updated and available USA Today data, he’s the third highest-paid coach of the 10 coaches in this weekend’s games.

Clemson vs. Miami (Fla.) — ACC Championship 

The Clemson football Twitter account is the most-followed Twitter of any program; it was just named by Athlon Sports as the No. 2 best twitter account‘ in college football for 2017-18.

Clemson head coach Dabo Swinney is the second highest-paid college football coach in America. He earned over $8.5 million for the current season, only trailing Alabama head coach Nick Saban (over $11 million).

On Wednesday night, the cheapest ticket available on SeatGeek for the title game was $100.

According to the Charlotte Regional Visitors Authority, the 2015 ACC Championship Football game generated $32.4 million worth of economic impact.

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About Mark J. Burns

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