Cleveland Cavaliers Executives Discuss NBA 2K League, Global Expansion, Content Strategy

Facebook Twitter LinkedIn NEW YORK — On Tuesday, the Cleveland Cavaliers were represented on-stage by Matt O’Brien and Jonathan Sumers at the inaugural Esports Activate event. Both staffers have leaned into the esports movement taking hold of the NBA, which will kick off its 2K League later this Spring with 17 of the 30 organizations fielding
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