Daily Drip: April 16, 2018

What’s happening now in sports business? That’s the premise for the ‘Daily Drip’, a Monday through Friday article that tracks the news of the day around digital, technology, media, marketing, sponsorship and business, among other topics. We’ll be hitting on our core coverage areas.

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Sports Business Chronicle now has an Internships page that we’ll update twice per week. Email us at mark@sportsbusinesschronicle.com if you’d like your company’s paid/for-credit internships featured. 

New on Sports Business Chronicle: Professional Conference Call — Erik Burkhardt, NFL Agent/Co-Head, Select Sports Group.

TWEET OF THE DAY

The Vegas Golden Knights’ Twitter account decided to take a 280-character swipe at the Los Angeles Kings after going up 3-0 in the first round series Sunday night.

MARKETING 

Adidas and the University of Washington announced a 10-year partnership last week and according to reports, is worth $12 million annually. Behind Arizona State, Washington is the second Pac-12 school partnered with adidas. UCLA’s 15-year deal with Under Armour is still the richest deal in college athletics at $280 million.

MEDIA

Since its acquisition of Rough N Rowdy, an amateur boxing company, Barstool Sports has had three events, with the latest coming this past Friday night. The Pay-Per-View broadcast had 40,000 buys, according to company founder Dave Portnoy. In mid-February, over 40,000 people bought #RnR2 while in December, there were 30,000 buys for the inaugural event.

AGENCY

Sports executive Jay Danzi, former U.S. COO at Lagardere Sports, has joined WME as Partner and is bringing with him golf client and three-time Major champion Jordan Spieth.

SOCIAL MEDIA

Temple football placed its players’ Twitter handles on their jerseys for Saturday’s Spring Game.

VIDEO OF THE DAY

DIGITAL MEDIA

ESPN’s Draft Academy Series is availably exclusively on ESPN+, the Worldwide Leader’s new over-the-top streaming service. The first four of eight episodes are available now, with the remaining ones launching each Thursday now through May 3. Some of the athletes featured include quarterbacks Sam Darnold and Josh Allen in addition to defensive back Shaquem Griffin. 

About Mark J. Burns

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