Daily Drip: April 24, 2018

What’s happening now in sports business? That’s the premise for the ‘Daily Drip’, a Monday through Thursday article that tracks the news of the day around digital, technology, media, marketing, sponsorship and business, among other topics. We’ll be hitting on our core coverage areas.

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BRAND

Adidas President Mark King is exiting from the apparel brand, effective July 1. Zion Armstrong, current General Manager of Adidas North America, will take the reigns from the 35-year company veteran. Armstrong first joined the brand in 1998 as a Product Manager for Footwear in Adidas New Zealand.

VIDEO OF THE DAY

From South Carolina football.

TECHNOLOGY

Data and intelligence company STATS is partnering with the BIG3 basketball league to be the property’s Official Data Provider for the next two years, it was announced Tuesday.

“STATS is proud to be the official data provider for the BIG3 and we look forward to beginning our new partnership with the unique professional basketball league,” said Richard Henderson, Chief Revenue Office at STATS, in a statement. “BIG3 rosters are littered with former NBA All-Stars, and STATS’ unmatched data will help put the league in front of even more fans around the country.”

This year’s 10-week season begins on June 22 in Houston.

ESPORTS

Bayern Munich is forming an NBA 2K esports team called Bayern Ballers Gaming. The team will field eight players, who will formally begin competing in August.

“Within no time, our marketing and partnerships division, together with very engaged partners, set up an exciting test project to gather first experiences in the rapidly growing space of esports,” Andreas Burkert, Head of Media and Communications at FC Bayern Basketball said in a statement.

BUSINESS

NBA legendary big man David Robinson is part of the recent $5 million Series A round raised by online sports equipment marketplace SidelineSwap, it was announced Tuesday. The round, which was led by Global Founders Capital, brings the three-year-old company’s total funding to $8.9 million.

“Our goal has always been to build the best shopping experience for the sporting goods customer,” said Brendan Candon, Co-Founder and CEO of SidelineSwap, in a statement. “To us, that means creating an experience that combines commerce, community and content. With this round of financing, we’ll focus on building the largest selection of used and new inventory at the best prices, and continue our efforts to help make high-cost sports more accessible to athletes everywhere.”

MEDIA

Religion of Sports Media, a startup founded by NFLers Tom Brady and Michael Strahan, announced this week a $3 million raise led by both Advancit Capital and Courtside Ventures, which was an early investor in The Athletic. It’s the same company which produced the Tom vs. Time docu-series, a Facebook show Sports Business Chronicle wrote about around Super Bowl LII.

Interested to see Boston beat writer, Joe McDonald, move from the hyper-local subscription publication Boston Sports Journal to venture-backed The Athletic (Boston).

Thursday night of the NFL Draft, Heisman winner Johnny Manziel is hosting a one-time podcast for Barstool Sports. He’ll be joined by his agent Erik Burkhardt, who Sports Business Chronicle recently had on our weekly conference call, and Barstool personality Kayce Smith.

About Mark J. Burns

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