Daily Drip: February 12, 2018

What’s happening now in sports business? That’ll be the premise for the ‘Daily Drip’, a Monday through Friday article that tracks the news of the day around digital, technology, media, marketing, sponsorship and business, among other topics. We’ll be hitting on our core coverage area.


Today and tomorrow is the annual National Sports Forum conference. I’ve never been before, but it seems like a well-attended event. Good Twitter hashtag to follow: #NSF18.

Sports Business Chronicle’s latest: Fox’s grab of Thursday Night Football signals the NFL remains king among premium sports programming (🔒).

In one of today’s top trending sports topics on Twitter, former NFL quarterback and Heisman winner Johnny Manziel opened up about his troubled past, bouts with obsessive drinking and revealed a recent diagnosis of bipolar disorder.


Miami Marlins’ Derek Jeter hired Golden State Warriors Chief Marketing Officer Chip Bowers to be the organization’s President of Business Operations. He’ll report to Jeter.


Rookie Markelle Fultz of the Philadelphia 76ers has seen action in only four games during the current season, and his shooting has been a cause for concern among many. The PhillyVoice took a deep-dive into what’s happening with the No. 1 overall pick and if virtual reality can help.


Venture-backed subscription site The Athletic launched in New York, Dallas and Cincinnati on Monday morning. Twitter users were quick to weigh in with their commentary, jokes and complaints…


HyperX announced on Monday that it signed Philadelphia 76ers center Joel Embiid as an official gaming headset brand ambassador. It becomes the first brand connected to Team Dignitas, the 76ers and a team player.

According to a recent report released by The NPD Group, NBA 2K18 was the top selling sports video game of 2017 and No. 2 overall in the United States. Below is a list of the top 10.

  1. Call of Duty: WWII
  2. NBA 2K18
  3. Destiny
  4. Madden NFL 18
  5. The Legend of Zelda: Breath of the Wild
  6. Grand Theft Auto V
  7. Ghost Recon: Wildlands
  8. Star Wars: Battlefront II
  9. Super Mario Odyssey
  10. Mario Kart 8


Cool on-the-ground activation from Coca-Cola at the 2018 Winter Olympics.

The power of technology on display from Pyeongchang as well.

About Mark J. Burns

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