Daily Drip: February 13, 2018

What’s happening now in sports business? That’ll be the premise for the ‘Daily Drip’, a Monday through Friday article that tracks the news of the day around digital, technology, media, marketing, sponsorship and business, among other topics. We’ll be hitting on our core coverage area.

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Today is the final day of the annual National Sports Forum conference. Good Twitter hashtag to follow: #NSF18.

New on Sports Business Chronicle: Twitter Sports’ T.J. Adeshola on content discoverability, niche programming and engaging more with brands (🔒).

SOCIAL MEDIA

Athlete marketing platform opendorse announced on Tuesday a partnership with the LPGA, which will allow the sports property’s 200-plus players access to distribute content and create additional revenue opportunities via social media. According to the announcement, the LPGA is the first major women’s league or property on the company’s roster.

17-year-old U.S. Olympic snowboarder Chloe Kim took the Winter Olympics (and Twitter) by storm Monday night as she won gold in halfpipe. She was even Tweeting during the competition.

By the time the Long Beach, Calif. native finished her run, she had gained 100,000 Twitter followers. The conversation on the social platform swirled in the 8pm – 11pm ET hours, with over 150,000 mentions of Kim.

STAT OF THE DAY

DIGITAL MEDIA

YouTube Chief Executive Officer Susan Wojcicki said on the company’s earnings call Monday that she’d “love to stream the NFL.”

Bloomberg reported this afternoon that Major League Soccer is shuttering its streaming product and moving those select games to Disney’s soon-to-launch ESPN Plus platform. The OTT service will cost $4.99 per month.

Facebook is all-in on Facebook Watch, at least when it comes to sports. The latest docu-series will follow NASCAR driver Bubba Wallace, Jr. as he becomes the first African American since 1969 to drive in this weekend’s DAYTONA 500. Here is a trailer for the eight-episode series (Behind the Wall: Bubba Wallace), which premiers on Thursday. Sports Business Chronicle caught up with Dan Reed, Head of Global Sports Partnerships, to discuss Watch, Facebook’s ‘live’ strategy and what’s next in sports (🔒).

Professional Bull Riders ventured further into the over-the-top streaming space, announcing that a 24/7 western digital network, RidePass, will feature 500-plus hours annually of live event coverage, original/scripted series and other programming. RidePass will expand fan coverage to 150-plus PBR and western sports evens, with its first live streamed event scheduled for this Saturday at the PBR St. Louis Invitational. Memberships starts at $6.99/month.

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TWEET OF THE DAY

U.S. Olympic figure skater Adam Rippon became the first openly gay U.S. athlete to win a medal at the Winter Olympics, earning bronze for the team event in Pyeongchang. He Tweeted the below to his haters.

DAYTONA 500

FOX Sports and its partners are spreading Daytona Day across nearly 20 states. Through a partnership with Xfinity, FOX Sports is supporting 250 Daytona Day House Parties in select markets, complete with branded party kits, social media amplification and possible live look-ins from one lucky house on pre-race programs across FOX Sports and FS1. In addition, Toyota and the sports network are hosting a viewing party from Fort Campbell, an Army base on the Kentucky-Tennessee border.

PHOTO OF THE DAY

MEDIA

Former ESPN anchor Lindsay Czarniak, who has prior motorsports and NASCAR experience, is joining Joe Gibbs Racing to assist in team coverage leading up to the Daytona 500. Just recently, Czarniak covered Super Bowl LII for NBC4 in Washington, D.C. Czarniak will be producing content for JGR’s social and digital channels, including a Facebook feature highlighting each of the team’s four Monster Energy Cup Series drivers.

QUOTE OF THE DAY

Last night, Philadelphia 76ers’ Joel Embiid talked with NBA TV following the team’s win over the New York Knicks. In the finals 20 seconds of the interview (see below), Embiid had a funny back-and-forth exchange over Twitter burner accounts. You might remember that Golden State Warriors’ Kevin Durant got burned (sorry, had to) for his fake Twitter handles last September.

“I don’t have any burner accounts. If I want to say something, I say it to my actual account because I’m a savage. I’m a savage, I don’t care.”

About Mark J. Burns

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