Daily Drip: February 6, 2018

What’s happening now in sports business? That’ll be the premise for the ‘Daily Drip’, a Monday through Friday article that tracks the news of the day around digital, technology, media, marketing, sponsorship and business, among other topics. We’ll be hitting on our core coverage area.

We kicked off our first installment yesterday, which concentrated fairly heavily on Super Bowl LII business news (hint: today’s post, for now, will as well). We’ll consistently update these articles throughout the day.

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DIGITAL MEDIA

On CNBC this afternoon, Disney CEO Bob Iger discussed a new ESPN app, which will launch this Spring, in addition to the ESPN Plus streaming service. It’ll cost $4.99/month. Below is video along with a transcription.

SOCIAL MEDIA

The University of Texas football Twitter account was suspended on the eve of National Signing Day. Following a drop to 12,000 followers, the account has since been reinstated but weirdly lost 30,000 followers. We’ve reached out to Twitter and Texas for comment. Stay tuned for further updates.

UPDATE: Twitter issued the following statement to Sports Business Chronicle: We do not comment on individual accounts, for privacy and security reasons.

From Texas football spokesperson: Our football creative staff has rectified it, and everything has been restored too normal. We’re back at the original 190k followers.

SUPER BOWL 2018

New York Giants’ Eli Manning and Odell Beckham, Jr. stole the advertisement show in their Dirty Dancing skit. Cam Miller, creative director for Grey, the advertising agency hired by the NFL shed some light on the 30-second spot.

What was a 14-hour day like for Sports Illustrated’s Peter King at Super Bowl LII in Minneapolis?

Did the Philadelphia Eagles digital staff err in judgement following the team’s Super Bowl LII win? The group signed off social media to celebrate the franchise’s first-ever title.

Following a continuing ratings decline, which included the smallest audience since 2009, will the Super Bowl dip below 100 million viewers in 2018?

NBC’s stream of Super Bowl LII peaked at 3.1 million concurrent streams and delivered an average minute audience of 2.02 million viewers, making it the most live streamed Big Game ever.

Global e-commerce retailer Fanatics said that Super Bowl LII will be the company’s second best selling championship event ever behind the Chicago Cubs’ World Series victory in 2016. Since the Eagles clinched the title, the team has sold 63 percent more merchandise than the New England Patriots did for the same time period last year.

Here’s a heat map to show Eagles fans immediately flocking to purchase merchandise following Sunday’s win.

SPONSORSHIP 

Why is adidas still paying Cleveland Cavaliers guard Derrick Rose? Sports Illustrated obtained his endorsement contract, which paid the three-time NBA All-Star a guaranteed $60 million over the past five seasons. As part of the deal, Reggie Rose — Derrick’s older brother — is paid between $250,000 and $300,000 annually as a consultant.

BUSINESS

Italian soccer club AC Milan has reportedly lost a total of $300 million the past three seasons, bringing the team’s total losses since 2005 to $700 million.

About Mark J. Burns

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