Daily Drip: February 7, 2018

What’s happening now in sports business? That’ll be the premise for the ‘Daily Drip’, a Monday through Friday article that tracks the news of the day around digital, technology, media, marketing, sponsorship and business, among other topics. We’ll be hitting on our core coverage area.

This is the first week, and so we’ll constantly be tweaking the format, what we’re highlighting, length, voice, etc. Find the previous two articles here. We’ll consistently update these articles throughout the day.

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DIGITAL MEDIA

Despite news hitting Tuesday afternoon, the conversation on Twitter has still continued around Disney CEO Bob Iger announcing that ESPN Plus — the network’s soon-to-come OTT streaming service — will cost $4.99/month. More details on the announcement here along with a transcription of Iger’s comments on CNBC.

BUSINESS

Ticketmaster and the NBA renewed their partnership for two additional years. The deal, which just covers NBATickets.com, also includes the WNBA and the NBA G League.

Every NBA team is now worth at least $1 billion, according to Forbes. The latest valuations published Wednesday morning, with the average value of a franchise totaling $1.65 billion.

Three-time NBA Champion LeBron James is the league’s highest-paid player for the fourth consecutive year, raking in $85.3 million between salary and endorsements. According to Forbes, James’ endorsement partners include Nike, Coca-Cola (Sprite), Beats by Dre, Nike, Kia, Intel and Blaze Pizza.

Golden States Warriors’ Stephen Curry and Kevin Durant rank No. 2 and No. 3, respectively, at $76.7 million and $58 million.

WINTER OLYMPICS 

NBC is getting aggressive with how its distributing the Winter Olympics, which begin later this week. The network, which hopes to broaden its content reach, will show Olympics content across 4,000 screens in Chicago, New York and Philadelphia. Highlights, medal counts, previews, athlete profiles and other features will be included in the content.

WalletHub released some key statistics and financial figured for the upcoming Winter Olympics in Pyeongchang, including a $13 billion estimated cost for the Games.

Below are a few other numbers.

$19.6 Million: Amount on cybersecurity and X-ray screening for the PyeongChang Games.

$4,683: Average price of a week-long trip to Pyeongchang for the Olympics.

169: Number of Russian athletes who received a special exemption to compete after the country was banned from the 2018 Olympics due to a doping scandal.

SUPER BOWL 2018

On Wednesday morning, the Minnesota Super Bowl Host Committee released a ‘By The Numbers’ report following Super Bowl LII. Here are five numbers that stood out to Sports Business Chronicle.

1,630: Private jet arrivals at the Twin Cities airports during week of Super Bowl.

14,073: Instagram posts mentioning the Bold North during the 10-day Super Bowl LIVE festival.

35,969: Number of references to Bold North on Twitter during Super Bowl LIVE.

1,055,000: Attendance at Super Bowl LIVE.

1,400,000: Visitors to Mall of America over the same 10-day period.  

 

About Mark J. Burns

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