Daily Drip: March 12, 2018

What’s happening now in sports business? That’s the premise for the ‘Daily Drip’, a Monday through Friday article that tracks the news of the day around digital, technology, media, marketing, sponsorship and business, among other topics. We’ll be hitting on our core coverage areas.

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New on Sports Business Chronicle: At SXSW, NBA COO Mark Tatum discussed futuristic games, mixed reality, 2K League (🔒).

MARCH MADNESS

The NCAA Selection Show was yesterday, and while the show is intended to draw considerable interest, the new two-hour format on TBS received less-than-favorable responses, at least on Twitter. Some even believe Turner is ruining the best day in sports with the new elements, which included an alphabetical release of the automatic qualifiers and at-large bids.

NCAA has a new corporate sponsor in job site Indeed.com. It’s the 18th partner and second new one for 2018 in addition to Google Cloud.

VIDEO OF THE DAY

Streetball sensation Hot Sauce put ESPN’s Darren Rovell in the spin cycle during an Atlanta Hawks promotion with sponsor Kumho Tire. Although, it’s unconfirmed if Rovell actually was trying to stop Hot Sauce from scoring within the 24-second clock.

BROADCAST

Tiger Woods is back, and so is golf ratings, even if it’s just one week. For Sunday’s coverage of the Valspar Championship — where Woods finished tied for second — NBC received a 5.11 ratings for Sunday’s final round. It was the best rating for a non-Major since 2013, according to Yahoo.

QUOTE OF THE DAY

BUSINESS

Fanatics owner Michael Rubin is reportedly a series bidder for the Carolina Panthers, according to ESPN’s Darren Rovell. The NFL franchise, which was recently valued at $2.3 million by Forbes, is currently owned by the Richardson Family. Owner Jerry Richardson as you might remember reportedly provided monetary settlements to at least four former Panthers’ employees as a result of inappropriate workplace behavior and comments.

STAT OF THE DAY

This season, Facebook will be exclusively streaming 25 afternoon MLB games, making it the first time a U.S. professional sports league has agreed to exclusivity with the social network.

MEDIA

Per The Big Lead’s Ryan Glasspiegel, Sports Illustrated’s veteran media reporter Richard Deitsch is now joining venture-backed The Athletic. He’ll still cover sports media. Last week, The Athletic announced a $20 million raise, bringing its total amount to $30 million. The subscription-based sports site plans to increase its staff from 120 to between 200 and 350 by 2019.

About Mark J. Burns

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