Daily Drip: March 7, 2018

What’s happening now in sports business? That’s the premise for the ‘Daily Drip’, a Monday through Friday article that tracks the news of the day around digital, technology, media, marketing, sponsorship and business, among other topics. We’ll be hitting on our core coverage areas.



We’re gathering some folks together at South by Southwest in Austin for a Sports meetup. TBD on time/date and location as of now. Sign-up here to stay informed. We’ll also be speaking on a virtual reality and sports panel on March 15. More information if you’d like to attend.



FOX and ESPN are willing to offer Peyton Manning $10 million a year, per Sporting News‘ Michael McCarthy, to be an NFL color analyst. For comparison’s sake, former ESPNer and current Oakland Raiders coach Jon Gruden earned $6.5 million per year, according to veteran author Jim Miller.


The sixth episode of the Facebook docu-series ‘Tom vs. Time’ will release on March 12 at 12 p.m. ET. Following the New England Patriots’ loss at Super Bowl LII, the final episode of the series needed to be reworked. On Monday, quarterback Tom Brady will also appear on Good Morning America to discuss the show on Facebook Watch.

Last month, Sports Business Chronicle caught up with Dan Reed, Head of Global Sports Partnerships at Facebook, to discuss the docu-series, live sports and Watch (🔒).


Oakland Raiders running back Marshawn Lynch visited a local retirement community of all places to test Skittle’s new Sweet Heat flavor. Enjoy a few laughs with this clip.


Former NFL quarterback Dan Orlovsky has signed with Creative Artists Agency for media representation, according to The Big Lead’s Ryan Glasspiegel. A source told Sports Business Chronicle that the former UConn standout will be represented by a team comprised of Josh Santry, Matt Olson and David Koonin.

At Super Bowl LII, we talked with the 34-year-old Orlovsky about Career 2.0, how he’s leveraging Twitter and Instagram for analysis purposes and what’s next for him in media (🔒).


Following the Los Angeles Clippers locking in a jersey patch deal with Bumble on Tuesday, the Dallas Mavericks became the 21st NBA organization to secure a jersey patch deal, partnering with smartphone app 5miles for three years. The Dallas-based company allows users to buy and sell items within a five-mile radius.


Sports performance drink BODYARMOR announced on Wednesday two new partners in Mexican National Team player Giovani dos Santos and U.S. Women’s National Team star, Megan Rapinoe. Both are endorsers and investors in the brand, which counts five-time NBA champion Kobe Bryant as the No. 3 largest stakeholder. According to the announcement, dos Santos and Rapinoe are the first soccer stars to join the BODYARMOR roster.

Sydney Leroux Dwyer of the NWSL’s Orlando Pride had been formally tied to the brand but not anymore.

“She was a partner at one point, and is still a big fan of the brand but not part of our active roster any longer,” said a BODYARMOR spokesperson to Sports Business Chronicle.

Both dos Santos and Rapinoe will appear in a brand campaign later this Spring.


Pepsi announced on Tuesday a 360-degree global soccer campaign dubbed Pepsi Generations. With the tagline This Is The Pepsi That Moves Every Generation, featured global ambassadors include Leo Messi, Marcelo, Toni Kroos and Carli Lloyd, among others. The program highlights the players and how they live their lives off the pitch via the intersection of sports, pop culture, art and photography.

Below is the global television commercial. 


Cool wide shot of Chicago Cubs’ Kris Bryant during Spring Training.

About Mark J. Burns

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