Daily Drip: March 8, 2018

What’s happening now in sports business? That’s the premise for the ‘Daily Drip’, a Monday through Friday article that tracks the news of the day around digital, technology, media, marketing, sponsorship and business, among other topics. We’ll be hitting on our core coverage areas.



We’re gathering some folks together at South by Southwest in Austin for a Sports meetup. TBD on time/date and location as of now. Sign-up here to stay informed. We’ll also be speaking on a virtual reality and sports panel on March 15. More information if you’d like to attend.


Cycle’s Rob Perez a.k.a. World Wide Wob on Twitter discussed all things NBA, Twitter and how he developed a massive following on “Posting Up,” The Washington Post’s NBA podcast.

“We over dramatize every little thing in the NBA. That’s why this league has turned into a combination of WWE and ‘Days of Our Lives.’ It’s a soap opera with actual sports. It never stops.”


Peyton Manning recently sold 31 of his Papa John’s franchises shortly before the NFL cut ties with the pizza chain and secured a new sponsor in Pizza Hut.


Sports and entertainment brand Topgolf is now distributing its original series The Hook — starring Lady Antebellum’s Charles Kelley — on Amazon Prime Video and Fire TV. In addition, Amazon will also soon be home to more Topgolf content such as Topgolf Tour, the company’s search for the best pairing.


MLB and YouTube TV announced on Thursday an expansion of their partnership, which now includes MLB Network being available on the social platform for 24/7 content. YouTube TV will also serve as the presenting sponsor of the 2018 and 2019 World Series. For an extra cost, YouTube TV members can add streaming service MLB.tv to their viewing package. As part of the relationship, there will be national television commercials, in-game call-outs and other branded promotion across social and digital.


Eighteen-year NBA point guard Steve Nash is joining Bleacher Report Football to cover soccer in 2018, he announced on Thursday.


The Dallas Mavericks’ NBA 2K League team, Mavs Gaming, has suspended its former General Manager Roger Caneda following some troubling Tweets that surfaced earlier this week. A Mavericks spokesperson told Sports Business Chronicle that there is currently an investigation into the matter. There was no confirmation or comment if the Tweets were indeed sent by Caneda.

This comes after one racist Tweet came to light over the weekend. At the time, Caneda had been removed from his leadership position and was now just handling social media/brand for Mavs Gaming, a source told Sports Business Chronicle. We’ll see where this nets out.


$1.1 billion: the NCAA’s reported revenue during the 2017 year, per USA Today. It’s the first time the governing body has eclipsed the $1 billion mark. Twitter had its fair share of comments after the numbers came out.

About Mark J. Burns

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