At 11:40pm ET on Sunday night, the Philadelphia Eagles digital team Tweeted the below, effectively signing off social media to celebrate a Super Bowl LII victory over the New England Patriots. The next Tweet came nine-plus hours later Monday morning.
The #Eagles social media team is out celebrating a great season on the field and on the internet.
— Philadelphia Eagles (@Eagles) February 5, 2018
The Tweet caught our attention at Sports Business Chronicle in addition to the entire sports business community, particularly those operating in the social and digital space. We scoured Twitter and discovered many folks weighing in with their thoughts.
“This was a strategic decision not only to give our staff a break, but also knowing that much of the best content would be buried. Would rather extend the content party as much as possible,” she Tweeted.
Below are those in favor of the decision and those against it, with the former group far outweighing the latter. You be the judge.
So good. Everyone deserves to take some time to enjoy the moment, especially those who invest a tremendous amount of hours into making digital great during the season.
— Dan LaTorraca (@TweetsByDanno) February 5, 2018
— Jason Matheson (@JasonRMatheson) February 5, 2018
— Samantha Hughey (@samanthahughey) February 5, 2018
— Kaitlin Reese (@KaitReese) February 5, 2018
— Mcallaster Miller (@calmiller17) February 5, 2018
— Katie Cavender 👩🏻💻 (@KatieCavender) February 5, 2018
— Dani Malakoff (@photographyjew) February 5, 2018
— Pam Chvotkin, Storyteller (@reddusfoximus) February 5, 2018
— Jason Brower (@JaBrow) February 5, 2018
— Katie M. Foglia (@ktfogs) February 5, 2018
— PabloMurphy® (@PabloMurphy) February 5, 2018
The below Tweet kick-started a sizable Twitter thread of commentary about the social decision if you’re interested in reading more. A majority of the Replies were disappointed in the sign-off message.
Make the most of the win and celebrate with fans in real-time. Share your experiences and insider access with them. It’s not an opportunity for a night off to party… it’s your job to bring fans closer. It may never happen again. https://t.co/iFMnJT162s
— Jonno Simpson 🤓 (@JonnoSimpson) February 5, 2018
I’m in the minority here but I think this was a bit of a disservice to the fan base. First championship in franchise history deserved more first hand content for those not lucky enough to be there. Tell the story. The party will go on all night long. #smsports https://t.co/mksOSYda7z
— Greg Esposito (@Espo) February 5, 2018