How Atlanta Braves’ Creative Culture Contributed To ‘Beat The Freeze’

Facebook Twitter LinkedIn ATLANTA — Adam Zimmerman and the Atlanta Braves didn’t quite anticipate the wave of media coverage and brand exposure that the organization received for its ‘Beat The Freeze’ in-stadium activation this past season with RaceTrac, a regional convenience store chain. Yet, thanks to a fan’s showboating antics and subsequent face plant into the
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