What Did Sports Look Like On Twitter In 2017?

With soccer being the world’s sport, it’s no surprise then that it comprised some of the top activity on Twitter in 2017. Sports Business Chronicle caught an early glimpse of the top sports rankings on Twitter from the past 12 months.

The top five Tweeted global sports hashtags included #halamadrid, #football, #mufc, #realmadrid and #ucl, all of which pertain to soccer. Interestingly enough, #MLB came in at No. 6 followed by #sports.

#WWE, #SuperBowl and #Patriots rounded out the top 10.

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The top 10 Twitter usernames (sports, globally) that appeared most frequently in Tweets (replies/Retweets) from Jan. 1 to Nov. 20 were as follows: @NFL, @ManUtd, @WWE, @BleacherReport, @RealMadrid, @NBA, @Cristiano, @Arsenal, @KingJames and @ChelseaFC.

A third consecutive NBA Finals matchup for the Cleveland Cavaliers and Golden State Warriors propelled both organizations to have the No. 1 and No. 2 Twitter usernames (U.S. teams only), respectively, that appeared most frequently in Tweets during the same time period. The Cavaliers’ account in particular grew over 75 percent in 2017, with a current follower count totaling 2.85 million.

The Warriors’ Twitter account increased over 90 percent from 2.6 million in January to five-plus million now.

For any U.S. athlete, Cavaliers’ LeBron James had the Twitter handle which appeared most frequently in Tweets, too. NFL free agent Colin Kaepernick placed second followed by Warriors’ Stephen Curry at No. 3.

In addition, according to Twitter, James’ below Tweet was the most Retweeted athlete Tweet in the world over the past year.

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About Mark J. Burns

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