Electronic Arts (EA) is ending its nearly three-decade-long partnership with FIFA, the governing body of world soccer. This means that one of the most lucrative video game franchises in the world, which has generated sales in the billions of dollars, will no longer exist. Well, not under its current name anyway.
According to sources familiar with the situation who spoke with Reuters on Tuesday, FIFA was unwilling to lock up all of its gaming and football rights with just one publisher. This is despite receiving a significant offer from EA for an extra eight-year deal for all FIFA’s esports and gaming rights.
FIFA has announced that it will be releasing new soccer video games made by third-party studios and publishers. However, it has also announced that it has given EA Sports a new short-term extension to deliver a new FIFA 23 title in the fall of this year.
For many months, EA had been sending signals that the relationship was about to come to an end. The present agreement between the firm and the soccer governing body was stated to expire following the conclusion of the World Cup in Qatar.
At the same time, EA was making efforts to extend the FIFA brand into other areas. These are such as virtual football tournaments and highlights of actual games.
The New York Times reported that FIFA was seeking at least double the annual payment of $150 million that it received from EA Sports, its largest commercial partner.
The newspaper added that there were different expectations regarding what should be included in a new agreement and that FIFA was seeking to at least double its annual payment.
EA Sports FC
Electronic Arts have successfully applied for the trademark “EA Sports FC.” On the websites of the United Kingdom Intellectual Property Office and the European Union Intellectual Property Office, we were able to locate the trademark application that had been submitted.
EA announced that it was mulling over the possibility of rebranding the long-running and very successful game only the week before.
Electronic Arts said that it intends to release a rebranded version of the game in 2023 under the name “EA Sports FC.” This version will include more than 300 license partners, some of which will include the Premier League, La Liga, and UEFA.
A source for the New York Times said that the license agreements would let EA keep most of the world’s famous clubs and players with their teams and leagues. This is even though the World Cup and other events controlled by FIFA would no longer be included.
The newly renamed EA Sports FC will surely still include the same outstanding experiences, modes, leagues, tournaments, clubs, and players, including Ultimate Team, Pro Clubs, Career Mode, and VOLTA Football.
Who is Ronnie Singh AKA Ronnie2k?
We’re going to look at who is Ronnie Singh, also known as Ronnie 2k. If you’re a fan of basketball and gaming, then you’ll already know that NBA2K is the popular video game developed by Visual Concepts.
The game name led to Ronnie Singh being called Ronnie 2K. Due to being an avid fan of the game, he became one of the admins of the official game forum, and this is how he became known.
The team behind the game now employs him as the Digital Marketing Director. This means he’s one of the faces of the brand which is why he’s so famous among basketball fans.
Ronnie Singh was born in America in 1982 and comes from an Indian family that emigrated to the States. Before he became a YouTube celebrity he went to Redwood High School in California and after that enrolled at the University of California, San Diego. He majored in Management Science and a minor in Law.
How He Rose
After receiving his degree, Singh began his career in the legal industry by working as an assistant attorney for the firm Morrison and Foerster. After some time, he became a support manager at Fish and Richards, where he’d worked before. But, he did not remain employed by the company for long as he left to take a job with a female minor league basketball club.
Following that, Ronnie accepted a position as the director of operations for a baseball team known as the San Diego Surf Dawgs. After establishing his presence online through the creation of his Twitter account and YouTube channel in 2009, he formally launched his second profession as a social media influencer.
His work focuses mostly on providing up-to-date information and news to the NBA2K club. In addition to contributing articles, he frequently provides endorsements of brands and items through various social media channels, such as Instagram and Facebook.
His Twitter and Instagram profiles have more than one million followers each with no signs of him slowing down. As we said before, Ronnie Singh is now in charge of the digital marketing for NBA2K.
DeMarcus Cousins Stream Fiasco
After disrespecting DeMarcus Cousins prior to the players’ tournament, he received a lot of backlash on the internet. This came about as a result of the fact that a camera that was still rolling caught his phone call interaction with a coworker without his knowledge.
As you can see in the video below, he called the player a d**k, although he released a statement after saying that he was under a great deal of pressure and stress at work and that this was not how he felt about him. He also issued an apology.
His net worth
There are no reliable sources that can provide information regarding the value of the internet phenomenon. In spite of this, Success Titan reports that he is considered to have a net worth of $1 million.
Ronnie2K is a well-known internet celebrity who frequently interacts with the people that follow him through the information he posts. Due to the consistent commitment and consistency he has shown throughout his career, he has emerged as one of the social media influencers who are in the highest demand.
That is correct. In spite of the fact that he has not divulged the identity of his fiancée, he just published a picture of him posing with his girlfriend while he asked her to be his wife.